Reichhold Orthodontics ­- Bleachorexia: When Teeth Are Never White Enough

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The American obsession with dental hygiene has taken an ironic turn over the past decade. In an attempt to have the bright, white, healthy-looking smile of the stars, many consumers are bleaching their teeth into oblivion.

Dentists call this addiction to whitening “bleachorexia,” calling the overbleachers “bleach junkies.” Such patients abuse in-office and at home bleaching agents, leaving teeth eroded, prone to sensitivity and extremely unhealthy, despite their pearly white exteriors. Click here to see more

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Picture of DR. REICHHOLD

DR. REICHHOLD

Dr. Reichhold is a member of the Orthodontic Peer Review Committee of the Contra Costa Dental Society and he serves on the faculty at the UCSF Orthodontic program as an assistant clinical professor. The doctors also have been invited on numerous occasions to speak about orthodontics to dental groups. To learn more about the doctors click his image or name above.